STAGE+: The streaming service for classical music
Deutsche Grammophon’s audiovisual streaming service was designed to meet the specific needs of classical music listeners. From the very beginning, we have taken the lead in all aspects of product design and brand development, and we manage the project in collaboration with a diverse team of technical, product, and content specialists.
- Customer:
- Deutsche Grammophon, Universal Music Group
- Projects:
- Field:
- Year:
- since 2021
- Links:
- stage-plus.com
App Store, Google Play Store
Product Design
Working in close collaboration with the content and engineering teams, we are continuously and iteratively developing a user experience that provides classical music fans with the most accessible possible access to their listening experience across all platforms.
In addition to live streams from the world’s most famous concert halls and opera houses, exclusive interviews, documentaries, and an extensive library of high-resolution audio albums, classical music lovers enjoy brilliant sound quality, crystal-clear images, and first-class content thanks to state-of-the-art streaming technology.
Given the complexity of the platform, it is essential to develop a clear design system that can serve as the foundation for building applications for all devices and use cases.
Two key elements here are the player and the playlist. These must convey a particularly large amount of information and metadata, especially when it comes to classical music.
Classical music is typically consumed in a very deliberate manner. That is why we have placed a strong emphasis on developing TV apps for all major platforms. This is where live streams from concert halls and other video content really shine.
Branding
As the foundation for these digital applications, we collaborated with our friends at Kraut & Konfetti to develop a modern brand identity that aims to put the artists and their performances front and center.
The principle of stage, light, and shadow, along with a visual concept inspired by spotlights, runs through all design elements.
Applications
With this comprehensive set of design elements and clear yet flexible application guidelines, appealing experiences can be created for a wide variety of environments.
