For a world without hunger
Welthungerhilfe is one of Germany’s largest private aid organizations. Its goal is to combat hunger and poverty worldwide and achieve “Zero Hunger” by 2030. Since 2016, we have been supporting Welthungerhilfe in communicating this goal, from its website and social media communications to specific campaigns.
- Customer:
- World Hunger Relief
- Projects:
- Field:
- Year:
- since 2016
- Links:
- welthungerhilfe.de
Technical implementation by i-gelb
Infographics
In addition to UI and UX support, we regularly create infographics that explain Welthungerhilfe’s topics and clearly visualize important background information.
In addition to recurring content series, narrative-style success stories from project countries, and statements marking anniversaries, we regularly produce illustrative ad-hoc creatives and social media ads that address current topics related to Welthungerhilfe’s work and communicate its core messages and values to the public.
Effective platform-specific communication isn't complete without stickers. An extensive sticker set was also created for Welthungerhilfe, which is not only used by the social media team but is also popular within the community.
We have also developed a comprehensive template bundle that allows the entire editorial team at Welthungerhilfe—including the international project teams—to easily and intuitively create posts in common social media formats.
Digital Brand Guidelines
As part of the CD relaunch, we helped develop key guidelines for digital applications. In close collaboration with Welthungerhilfe and its project partners, we created a comprehensive brand portal that provides ready-to-use templates, downloadable assets, and accompanying instructions.
Promotions & Campaigns
To highlight the opportunity to launch your own fundraising campaigns for Welthungerhilfe, we have developed a variety of campaign materials—ranging from an animated film and the main landing page to Edgar Cards and informational flyers.
We also regularly create promotional materials for the annual ZeroHungerRun.
For Instagram, we address topics inherent to the platform that engage the community in a variety of ways with Welthungerhilfe’s core issues. From the NoFoodWaste campaign to tips for climate-friendly gardening and comparisons like “Old Me, New Me,” we address current social media trends and engage Welthungerhilfe’s followers in a way that’s tailored to specific target groups and channels.
In 2025, we also had the opportunity to develop a perimeter board animation for six DBB basketball games as well as Iconleague games, designing and animating them to meet the specific requirements of the various arenas.
Social Media
As part of Welthungerhilfe’s close-knit support, the content for social media communication is planned during weekly editorial meetings. For content that cannot be created using the provided templates, we conceived, iterated, and designed the appropriate formats for Facebook, LinkedIn, and Instagram. In this context, medium-term events such as the ZeroHungerRun, Welthungerhilfe Week, and the World Hunger Index play just as significant a role as short-term projects, such as fundraising appeals for crisis regions around the world.